This past Thursday night, as rumors swirled about a shooting at Brown University, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her network’s 9pm newscast.
While the network is hardly a perfect news source, her statement resonated for a lot of people. It stands as one of the outlets where one can locate reality-based and largely dependable reporting – especially during fast-moving events like the one developing close to a New Hampshire storage facility.
A Precarious State During a High-Stakes Struggle
However the news network, now middle-aged, finds itself in a precarious position as two huge media corporations compete for ownership of its parent company, Warner Bros Discovery.
No matter the result, the destiny of CNN has turned into a high-risk game of business acquisition, instead of as a question of what helps the information-seeking public.
“This represents another instance of the profound systemic issues with origins in many years of governmental choices,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The speculation about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a business story with powerful individuals as the protagonists, but there is scant discussion of the societal benefit,” Pickard added.
The Complicating Layer: Donald Trump
The CNN scenario is further muddied by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” adversary.
Think back to the cries of “CNN sucks!” at his rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now asserts that the network requires new ownership. You can read that as ownership that will insulate him from negative coverage and examination. That is a factor in why he seems to favor Paramount Skydance, which has made a hostile bid.
Trump has reason to like that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently installed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
An Outcome of Continued Instability
It is important to note, if Netflix wins, CNN and other cable outlets would first be spun off into a separate entity. This might be a relief to many at the network, but it’s hardly a secure position. That structure could set up CNN for yet another acquisition. There is no finish line.
According to Timothy Wu, much of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should prohibit both deals.
“Either merger would be detrimental to the country, and both should be contested by regulators,” Wu stated.
The Fundamental Challenge and a Potential Solution
Regardless of the resolution regarding CNN, the underlying crisis persists.
“What we have now is a highly anti-democratic system, but we ought not succumb to the belief that change is impossible,” Pickard noted. Regulatory choices – from the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can fix it.
Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will not happen in the future.
Policies that support independent news organizations, bolster local journalism, finance public media, and outlaw the accumulation of media power in a handful of hands are within reach – they are necessary for a robust democracy.
When it comes to media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be tools in the most recent acquisition battle.